The French government is allocating €200 million to destroy surplus wine from overproduction and support wine producers, BBC reports.
The wine industry is facing a decline in demand due to the rising cost of living, the increasing popularity of craft beer and overproduction.
The funds will be used to buy excess wine stock and repurpose the alcohol for products like hand sanitizers, cleaning items, and perfumes.
Winegrowers will also have access to funds to transition to alternative products, such as olives, to reduce overproduction.
Wine consumption has declined by 7% in Italy, 10% in Spain, 15% in France, 22% in Germany, and 34% in Portugal in the year leading up to June.
